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As self described serial entrepreneurs for 13 years, Jim and Jeanne Fitzsimmons moved to Charlotte in August 2005 with an eye on the burgeoning health and wellness industry. After an exhaustive search, the Fitzsimmons opened the first Massage Envy at ParkTowne Village Shoppes located at 1730 E. Woodlawn Road.
After starting and selling four software companies, Jim said the franchise world intrigued him. What he was looking for was a great and competitive franchise concept along with exceptional ethics and integrity backing up the venture. With 6 billion dollars spent on massages annually, Jim recognized Massage Therapy was an industry in which to be a part. Massage Envy is based in Scottsdale Arizona with 300 clinics sold in just three short years. The International Council of Shopping Centers voted Massage Envy as the Hottest Retail Concept last month. With the critical baby boomer population realizing that massage is much more than an indulgence, securing the rights for NC and York County, SC for Massage Envy franchises made sense for the Fitzsimmons.
More people are seeing massage as mainstream and for its therapeutic benefits. Since becoming a regular massage recipient, Jim (a 5 handicap) has added 15 yards to his drive due to his increased flexibility. Other benefits of massage include reduced blood pressure, pain management, circulation improvement, stress relief, reduction in headaches, and injury rehabilitation.
Previously, the biggest obstacles for people to enjoy the benefits of massage were convenience, trust and expense. Since Massage Envy has 10 treatment rooms and is open 88 hours per week, there is almost always a time available. All Massage Envy franchises conduct a complete background check on all therapists. The average length of experience for a Massage Envy therapist is 5 years and all therapists must be licensed. Finally, Massage Envy uses a unique monthly membership to greatly reduce the cost of massage.
Jim and Jeanne also pointed out what a great business opportunity Massage Envy represents. With cities throughout the Carolinas growing with an affluent population, Massage Envy represents a great investment opportunity. Jim said he saw Charlotte alone being able to support up to 10 franchises.
So, whether you would like to improve your health or your portfolio, stop by Massage Envy in ParkTowne Village or the new location in Ballantyne Village. For more information, call 704-525-4800 (ParkTowne Village), 704-369-5220 (Ballantyne Village) or visit www.massageenvy.com.
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